7 Customer-Facing Technologies That Can Give Your Business a Competitive Edge

Customers prioritise convenience today and expect businesses to leverage technology to make their lives easier. Whether through web forms or point-of-sale systems, keeping the customer experience in mind in all business operations is essential.

If customers are unhappy with a company, they’re likely to leave. And often, their dissatisfaction may stem from poor user experience rather than the quality of products or services. For example, they might find it difficult to navigate the website or struggle to get their questions answered.

To succeed in a competitive marketplace, businesses must prioritise making it easy for customers to do business with them. Companies that adopt a customer-centric approach are shown to be 60% more profitable than those that don’t.

Investing in customer-facing technologies can help convert website visitors into clients, keep existing customers satisfied, and return for more purchases. Whether a business has a limited or large budget, there are various options to consider.

Moving Your Forms to the Cloud

Are you still sending forms as Microsoft Word attachments to your customers via email? It’s time to consider using cloud-based forms for a better experience. With cloud forms, customers don’t have to save the form to their computer and remember to email it back. Instead, they can follow a link and fill out the information online from any device.

Not only does moving your forms to the cloud make it more convenient for your customers, but it also makes things easier for you. The form data is automatically collected; these systems collate forms and provide analytics.

If you’re already using Microsoft 365, you have access to a cloud form tool called Microsoft Forms. You can find it in your available applications or visit Microsoft’s website.

The Benefits of Digital Signatures

According to experts, the use of eSignatures is projected to grow by 69% by 2024. With the ability to digitally sign documents, more contracts can be signed efficiently. Individuals do not need to print out a form, sign it, and then scan it back in, which can cause delays and potential problems.

Problems like printers running out of ink or difficulties with unfamiliar scanners can result in a bump in the road and cause customers to reconsider signing the document that they need.

Signing is streamlined using digital signatures, and transactions can be handled online. Additionally, digital signatures ensure you have a legally binding signature for your documents.

The Benefits of a Smart Chatbot

When buying, customers often have questions that need answering quickly. Without a convenient and accessible way to get answers, they may decide to take their business elsewhere.

Fortunately, modern chatbots are incredibly smart. With the right programming, they can handle a significant portion of repeat questions and provide 24/7 assistance on your website.

Many customers appreciate the convenience of chatbots. Approximately 68% of consumers report being satisfied with helpful chatbots, citing the speed at which they receive answers as a significant advantage over traditional forms of communication like email.

Improving Customer Experience with SMS Notifications

In today’s world, emails have become inundated with spam, making it challenging for important messages to get noticed. SMS notifications are an excellent way to improve customer experience by providing real-time updates that customers are more likely to see.

Consider implementing SMS notifications for critical customer alerts, such as shipment or purchase updates. Ensure that you have both an opt-in and opt-out method, and let the customer select which alerts they wish to receive, such as payment notifications, sales, or shipping details. This practice enhances customer experience and gives customers greater control over the information they receive from your business.

Why Your Business Needs a Mobile App

With the rise of smartphone usage, people are increasingly transitioning from websites to mobile apps. Smartphone searches have surpassed web searches, and studies show that mobile users spend 90% of their time using apps, with only 10% using a web browser.

Therefore, implementing a mobile app for your business can make it easier for customers to interact with your brand, providing additional marketing and service capabilities, such as push notifications.

Even with a limited budget, you can still create a mobile app by starting with a “wrapper” app. These solutions transform your existing website into a mobile app, giving your business an additional platform to engage with your audience.

The Benefits of Implementing an FAQ Kiosk

An FAQ kiosk can provide a positive customer experience for retail stores and service businesses. By implementing an FAQ kiosk, customers can quickly get their questions answered, saving them time and effort.

For retail stores, an FAQ kiosk can also be used to display sales and coupons, which can help attract and retain customers. An FAQ kiosk can address commonly asked questions for service businesses, freeing up staff to handle more complex inquiries. Additionally, it can be used to direct clients to staff offices or other areas of the company.

Overall, implementing an FAQ kiosk can enhance customer satisfaction and streamline business operations.

The Importance of VoIP Phone Systems for Customer Interaction

Your phone system is not just an internal piece of IT but also a vital customer-facing technology. Customers’ experience when they call your business can significantly influence their perception of your brand.

By implementing a VoIP phone system, your staff gains the flexibility to assist customers from anywhere, even when they’re not at their desks. In addition, VoIP systems offer advanced features such as group ring, auto-attendant, and voicemail to email, which can significantly enhance the caller’s interaction with your business.

A VoIP phone system can help your business provide a better customer experience, increase staff productivity, and improve operational efficiency.

Plan Your Technology Roadmap with Our Expert Help

Planning technology upgrades and integrations can be challenging. Which systems will have the most significant impact on your business? How will new technologies fit in with your current solutions? These are essential questions to consider when looking to the future.

Qamba’s team of experts can help you develop a comprehensive roadmap that aligns with your business goals. We can guide which upgrades and integrations will deliver the greatest return on investment.

Don’t navigate the technology landscape alone. Contact us today to schedule a consultation and take the first step towards a successful technology roadmap.

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