Battle of AI Assistants: ChatGPT vs. Copilot

About the Webinar

Are you struggling to determine which one between ChatGPT and Copilot is needed for your small business? In this webinar, we’ll dive deeper into which AI assistant is perfect for specific tasks and business needs. Join us to discover the power of AI-driven solutions and unlock new possibilities for your success. 

Date: 13th June @ 12:30PM


  • Understand what ChatGPT and Co-Pilot are 
  • Know how ChatGPT and Co-Pilot can help your small business 
  • Learn which one suits your business needs 

Webinar Recording

Take Aways

In the ever-evolving landscape of artificial intelligence, two prominent players stand out: ChatGPT and Copilot. While both are AI models developed to assist users in various tasks, they differ significantly in their approaches and applications. 

Understanding ChatGPT and Co-Pilot




ChatGPT, created by OpenAI, is a flexible language model trained on various internet texts. It creates human-like responses, perfect for chatting, generating content, and handling text-based tasks.  Microsoft’s Integrated Copilot is an artificial intelligence feature designed to help you work more efficiently across various Microsoft 365 applications, such as Word, Excel, and Teams. Think of it as an intelligent assistant who can help with tasks such as drafting emails, creating documents, summarizing meetings, analysing data, and generating project ideas. 


Communicating with AI using the Co-STAR Model

The Co-STAR model is a structured framework used to improve the effectiveness of meetings and problem-solving sessions. It stands for Context, Objective, Style, Tone, Audience, and Response Format and helps provide clarity and focus. When creating prompts for AI, you can follow this model to get responses tailored to your business and client needs. 

  • Context: This sets the stage for the interaction by providing background information or the scenario in which the request is made. 
  • Objective: This defines what the prompt aims to achieve, specifying the goal or desired output from the language model. 
  • Style: Specifies the desired writing or response style, guiding how the content should be presented or articulated. 
  • Tone: Indicates the emotional character or attitude of the response, shaping how the message is emotionally conveyed. 
  • Audience: This defines the content’s intended audience or reader, influencing the language, complexity, and approach of the response. 
  • Response Format: Describes how the response should be structured, determining the organisation and presentation of the content. 

Using the Co-STAR model ensures that all aspects of a task or project are thoroughly considered and addressed, leading to more effective, data-driven, and organized solutions. 

  • Context: You are writing three social media posts for a new line of biodiesel generators designed for industrial and residential use. These generators provide a reliable and eco-friendly alternative to traditional diesel generators. The company producing these generators is based in Australia. 
  • Objective: The objective is to persuade potential customers to choose biodiesel generators over conventional ones by highlighting the product’s environmental benefits, cost savings, and reliability. 
  • Style: The style should be informative and persuasive, focusing on clearly and compellingly delivering key benefits. 
  • Tone: The tone should be confident, enthusiastic, and reassuring, emphasizing the positive impact of switching to biodiesel generators. 
  • Audience: The primary audience includes industrial facility managers, residential homeowners interested in sustainable living, and business decision-makers looking for eco-friendly energy solutions. 
  • Response: The response should prompt the audience to learn more about the product and consider purchasing or inquiring.

Here is the post we generated from ChatCPT:


Everyday Application for Small Businesses 
  • Customer Support – Small businesses can use ChatGPT on their websites or messaging apps to handle customer questions efficiently. It can quickly answer common questions, suggest products, and help resolve customer issues, meeting customer expectations, maintaining consistency across teams, and improving customer satisfaction. 
  • Content Creation ChatGPT can help small businesses create engaging content for websites, social media, or marketing materials. Whether it’s writing blog posts, product descriptions, or promotional emails, ChatGPT helps keep the content fresh and consistent with the brand. 
  • Market Research – By analysing user interactions and feedback, ChatGPT can give insights into customer preferences, market trends. Small businesses can use this information to improve their products, services, and marketing efforts, gaining a competitive advantage. 
  • Write Help Copilot can suggest text, help with grammar, and even draft entire documents or emails based on a few prompts you give it. Say you need to create a report or write a proposal to a potential client. You provide a brief outline, and Copilot generates a detailed report with sections, bullet points, and proper formatting, saving you hours of writing time. 
  • Data Analysis – In Excel, Copilot can help analyse data, create charts, and generate reports without needing advanced knowledge of formulas. It can point out that sales peak during certain months, providing insights into your business cycle, and generate a comprehensive report with graphs, key metrics, and a summary of the financial data, making it easy to present to stakeholders. 
  • Meeting Summaries – In Teams, Copilot can concisely summarise what was discussed, including key decisions made and topics covered, which you can share with team members who couldn’t attend. It can also identify and highlight crucial points, such as deadlines and responsibilities, making it easier to follow up on important tasks. 
  • Creative Assistance – If you’re planning a marketing campaign and need fresh ideas, Copilot can generate a list of creative concepts for social media posts, video content, and promotional events, sparking inspiration for your team. It also helps you outline the main points in presentations, organize the structure, and suggest slide titles and content. Copilot can also help you create appealing and modern websites by offering suggestions for colour schemes and layout options based on current design trends. 
Which one is best for my needs?

Combining ChatGPT and Copilot can boost small businesses in different areas. ChatGPT is great for helping with customer support, content creation, and market research, which can keep customers happy and give the business an edge. Meanwhile, Copilot is handy for organising projects, automating tasks, and making communication smooth and professional. By using these tools wisely, small businesses can work smarter, keep customers satisfied, and stay ahead. 

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